If you follow this blog, you know I took a Facebook and Twitter sabbatical and I LOVED it! I also highly recommend it as a way to reclaim time you thought you never had. Social media can actually be anti-social particularly if if it dominates your day and encompassing your evening. I wasn’t there but I did estimate that I spent several hours a week attending to social media. For most, it’s probably a great big time suck with little to no return. Oh, some have found their “life partner” online or reconnected with an old flame but few have figured out a way to monetize social media which was and remains my goal. I am back at it but I am carefully considering the time output and not going on at all when I could be have real connections. Here are a few guidelines to consider:
1) Set a timer when you go a on Facebook – if you are like me and have ADD tendencies, you can go on to post on your wall and before you know it an hour or two is sucked away.
2) If you are business owner, filter every post or tweet through the lens of how could this post help me communicate with or enhance a relationship (not a bad way to think for personal use too).
3) For every post, ask yourself: IF I post this, would it make my mother or grandmother proud. Earlier this year, I spoke to the student group of the Club Managers Association of America on creating a positive presence online. In my research for the program, I found some unbelievable examples of college students as well as “professionals” who posted career limiting and reckless comments on Facebook and Twitter. Some were fired, others became a laughing stock in their workplace or with friends. Some became “celebrities” in ways they wish they hadn’t become. Certainly it’s okay to write a purely personal post if people don’t care if you are standing in line at Starbucks or are waiting for your unhappy meal at Burger World they certainly don’t want to see pictures of you rip roaring drunk or half clothed at a party dressed like the tooth fairy when you called in sick that same day. Come on, people!
Face it, Twalking online can get you LinkedIn in to the wrong crowd causing you to DIGG yourself out of of FLICKR situation.
Tim Richardson is a professional speaker and author. Tim writes and speaks about how to build community (with customers, with co-workers, and in the community where you live). His programs focus on how to increase employee morale, lower employee turnover, increase customer loyalty and build a better sense of healthy community in cities, states, and countries all over the world. He is a community builder by volunteering in scouting, youth sports, and as a board member in several organizations including president and founder of the Bill Walter Melanoma Research Fund. For more information on Tim, go to www.TimRichardson.com
